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5 Indian meme pages you should follow!

  • Writer: Recce India
    Recce India
  • Mar 1
  • 2 min read

(not based on the follower count. Follow them to keep updated with India)


Collage of Instagram profiles of Indian Instagram Meme pages

Meme marketing has evolved beyond casual sharing; it's now a significant marketing strategy. Relatable, humorous memes drive high engagement and virality, making them powerful tools for brand awareness. The popularity of Indian Instagram meme pages exemplifies this trend, with businesses increasingly leveraging these platforms for campaigns. Brands collaborate with meme pages for sponsored content, using terms like "paneer" to indicate paid promotions. Subtle brand placements within memes also signify paid partnerships.


ClearTrip's recent campaign, featuring MS Dhoni and CarryMinati, showcased a successful collaboration. The campaign's concept was developed by Vishal Dayama and the Braindad team, working closely with ClearTrip's Varun Thakar, Neha Sukumar, and Tavleen Bhatia.The ClearTrip campaign, achieved widespread organic reach through subtle distribution and coverage across numerous meme pages.



ClearTrip's campaign gained traction through organic meme distribution on Instagram. Meme pages transformed key moments from the campaign video into relatable memes, effectively promoting the brand in a subtle, engaging way.


Instagram profile of huncho.nacho, video creator with 166K followers. Bio: "I make memes to make people happy." Several video thumbnails below.

For over seven years, Huncho Nacho has consistently delivered content focused on Bollywood and nostalgia, making it a popular choice for brand collaborations. With a current following of 170,000, Huncho Nacho distinguishes itself through its audience: primarily college students and young adults from tier-1 cities, and notably, a more balanced gender demographic compared to other similar pages.


Instagram profile of arpitbala19 with 42 posts, 634K followers. Features photos of people, music video promos, and a YouTube link.

Arpit Bala, a streamer, has become a prominent figure in Indian internet culture, particularly within meme communities. While not a meme himself, his content provides ample material for memers. His rise to mainstream recognition occurred during 2023-2024, transcending niche internet circles. His streams, often featuring Subway Surfers gameplay, generate millions of easily digestible clip views. His early skits remain accessible on YouTube. Arpit Bala acknowledges his niche appeal, and has successfully collaborated with brands like Cred, and appeared on the internet breaking show "India's Got Latent."


Instagram profile page of "bmsgangx2" with a Pepe avatar. Shows posts count, followers, and following. Includes meme thumbnails below.

Bhaiya Meme Sena (bmsgangx2) delivers dark, subculture-specific memes. These memes often require in-depth knowledge of Indian context to fully grasp. We're now delving into the more niche corners of Indian internet meme culture.


Instagram profile "crispymemewalaa" with 39.8K followers. Highlights icons include "memes," "merch," "DISCORD," and "HIGH-LIGHTS." Several memes visible.

Crispymemewala delivers highly shareable, "crisp" memes, catering to a specific audience with its distinct style.


Instagram profile page with 5,463 posts, 104K followers. Highlights include various images and videos. Dark background with colorful thumbnails.

This account features unassuming memes, primarily using Indian internet reels with a unique, personal twist.


Special Mentions : Southbombaymemes is a hyper-niche account catering to those familiar with South Bombay culture. Expect slightly intellectual, yet self-aware memes, with the admin maintaining a non-preachy tone. Additional notable Indian meme pages include AzadMemeSena, Ayurvedicburnol and Aparishit.



 
 
 

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